COMMERCIAL
Café Mortel is the first funerary creative direction agency to restore ecosystems through more sustainable means of transcendence by fusing pathways of fashion, theatre, philosophy, music, museography, dance, sculpture, culinary arts, mathematics and more. To launch the avant-garde funeral planning start-up, Café Mortel will present its very first fashion film entitled A Routine to Die For, written and directed by emerging creative director Ruby Cohen-Love. The company promotes interdisciplinary practices in the arts and in the fields of innovation and technology. This film was a collaboration with Sıdal Erguder from Zero Productions, director of photography Barbara van Schaik, choreographer Avatara Ayuso, Bomas and Parr Studio and their wonderful gelatine, Benham and Fround products, art director Elisa Ghysels and set designer Clara Boulard.
ORIGINS
Named in honor of Bernard Crettaz's cafe mortel movement, which hosted over 40 death discussions across Switzerland between 2004-2010. Crettaz promoted open conversations about mortality by removing the specialist barrier, allowing people to explore their curiosity about death in a safe, structured space.The concept for reimagining funeral rites emerged in 2017, when founder Ruby Cohen Love envisioned her own funeral as a fashion exhibition. This vision evolved into a luxury death-style brand focused on being alive, not on grief.
PHILOSOPHY
Cafe Mortel is about death, but it is for the living. We create space for people to explore their curiosity about death in a safe, structured environment that focuses on being alive. Thinking about death allows you to change your priorities in life - if you plan for your death you will have an awareness of whether you are living the life you want to lead until that time.
SUSTAINABILITY
Committed to sustainable innovation in the death care space, we partner with pioneers ranging from mycelium coffin creators to memorial coral reef restorers. Our circular vision ensures that end-of-life practices contribute to environmental regeneration rather than depletion.
︎︎︎ Show Studio
ORIGINS
Named in honor of Bernard Crettaz's cafe mortel movement, which hosted over 40 death discussions across Switzerland between 2004-2010. Crettaz promoted open conversations about mortality by removing the specialist barrier, allowing people to explore their curiosity about death in a safe, structured space.The concept for reimagining funeral rites emerged in 2017, when founder Ruby Cohen Love envisioned her own funeral as a fashion exhibition. This vision evolved into a luxury death-style brand focused on being alive, not on grief.
PHILOSOPHY
Cafe Mortel is about death, but it is for the living. We create space for people to explore their curiosity about death in a safe, structured environment that focuses on being alive. Thinking about death allows you to change your priorities in life - if you plan for your death you will have an awareness of whether you are living the life you want to lead until that time.
SUSTAINABILITY
Committed to sustainable innovation in the death care space, we partner with pioneers ranging from mycelium coffin creators to memorial coral reef restorers. Our circular vision ensures that end-of-life practices contribute to environmental regeneration rather than depletion.